• Ebony McCabe

ANZ Stadium - Marketing & Emails

web page and email on grey background

More than 28 million fans have passed through the ANZ Stadium turnstiles since the venue's grand opening in 1999. Those fans have shared in the passion and drama of some of the greatest sporting events in Australian history. Home to the biggest and best events, their world-class facilities ensure every event is the ultimate experience.

Working for ANZ Stadium's owner VenuesLive for two years in a full-time and freelance capacity, I planned and executed all digital marketing to help drive event attendance, hospitality and function revenue.

I drove customer acquisitions and ticket sales, managed and reported to stakeholders on SEM, SEO, internal communications, website content, paid social media and email marketing.

While there I was was lucky to be involved in the event marketing for the following events: Eminem, Taylor Swift, State of Origin (2018 & 2019), NRL Grand Final (2018 & 2019), NRL Club Games, Socceroos International Matches, Rugby League World Cup, A-League Club Games, Stadium Members Dinners and The Royal Edinburgh Military Tattoo.

See more about ANZ Stadium here.