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Creative + Digital Studio

Bankwest Stadium – Web Design + Digital Marketing

video editing bankwest stadium

Client Overview

Bankwest Stadium is a 30,000 seat stadium in Parramatta made for the fans. The stadium brings fans closer to the action than ever before in Australia.

Goals

  • Design a new WordPress website for a smooth user experience
  • Develop a new brand identity
  • Create a marketing strategy
  • Optimize SEO for the website

Our Deliverables

  • Branding
  • Marketing Strategy 
  • Email Marketing 
  • SEO
  • Website Design
  • UX Design
  • SEO Setup
  • Project Management
  • Website Build
  • Copy Writing

Outcomes

  • Successful launch of a new website with a modern and visually appealing design and enhanced the overall user experience
  • Implemented a new marketing strategy that increased brand awareness
stadium landing page CMS

Being involved with Bankwest Stadium from before the doors were opened meant a phenomenal opportunity to be part of something from the naming rights, to developing the brand and identity and overarching marketing strategy.

Working as the Digital Marketing Specialist and later a Freelance consultant for the stadium we built the website from scratch in WordPress, acted as a copywriter for many of the pages and designed a fluid user journey and experience.

At Bankwest Stadium we were responsible for creating a link-building strategy, email marketing content plan, automation structure, SEO plan and paid advertising strategy. This was done within a short time frame prior to opening the stadium and also included regular emails, event marketing and CMS updates.

Learn more about us and the work we do here.

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